Fractional Analytics Team

Turn Your Data Into Growth

We provide the expertise of a top-tier analytics team through a flexible, fractional model. Get clear answers to increase profits and eliminate waste—without the guesswork.

Top-Tier Expertise
Flexible Model
Clear Results
F

Fathomology

Data Analytics & Business Intelligence

Team Experience & Expertise

Our team brings experience from world-class organizations

University of Oxford
Mishcon de Reya
Google DeepMind
Government Digital Services
Vlex

Academic Background

University College London
University of Bristol
University of Nottingham
University at Buffalo

Our Vision & Mission

Creating clarity and confidence for business leaders

Our Vision

To create a future where every business leader has the clarity and confidence to make great decisions, driving growth without the guesswork.

Our Mission

To turn your business data into your most powerful tool for growth. We provide top-tier analytics expertise through a flexible, fractional model, giving you clear answers to increase profits and eliminate waste.

Why "Fathomology"?

The story behind our name

F

Fathomology

/ˈfaTHəmäləjē/

The Etymology

Fathom comes from Old English "fæthm" meaning "to embrace" or "to comprehend." In nautical terms, it's a unit of depth measurement—literally, how deep you can reach.

-ology means "the study of" or "the science of." It's the same suffix used in psychology, biology, and technology.

What It Means

Fathomology = The science of understanding deeply.

We don't just surface-level analysis. We dive deep into your data to uncover the insights that truly matter for your business growth.

"To fathom" means to understand completely, to measure the depth of something. That's exactly what we do with your business data.

Top-Tier
Analytics
Expertise
Flexible
Fractional
Model
Clear
Actionable
Answers
Growth
Focused
Results

We Help Businesses Grow Through Data

Whether you're starting from scratch or have data you're not using effectively

Data Strategy & Setup

Don't have data yet? We'll help you identify what data to collect and how to set up systems to capture the insights that matter most for your business growth.

  • Identify key business metrics to track
  • Set up data collection systems
  • Create measurement frameworks
  • Build data governance from day one

Hidden Data Discovery

Have data but don't know what to do with it? We'll explore your existing data to uncover hidden patterns and opportunities you didn't know existed.

  • Audit your existing data sources
  • Find hidden patterns and trends
  • Identify growth opportunities
  • Create actionable insights

Business Intelligence & Dashboards

Turn your data into clear, visual insights that help you make better decisions. We'll build dashboards that show exactly what you need to know to grow your business.

  • Custom dashboards for your business
  • Real-time performance tracking
  • Easy-to-understand visualizations
  • Mobile-friendly reporting

Growth-Focused Analytics

Focus on what matters most: growing your business. We'll analyze your data to identify the biggest opportunities for increasing revenue and reducing costs.

  • Revenue optimization insights
  • Cost reduction opportunities
  • Customer behavior analysis
  • Market trend identification

Team Data Training

Empower your team to use data effectively. We'll train your staff on how to interpret data, make data-driven decisions, and use analytics tools.

  • Data literacy workshops
  • Tool-specific training
  • Decision-making frameworks
  • Ongoing support and guidance

Fractional Analytics Team

Get the expertise of a full analytics team without the full-time cost. We work as your part-time data team, providing ongoing support and insights as you grow.

    Flexible engagement models
  • Ongoing analytics support
  • Regular insights and reports
  • Scalable as you grow

How We Work

Agile, iterative approach with regular feedback and focused delivery

Our Approach

We work in short, iterative cycles with regular check-ins. This means you see progress quickly, can provide feedback early, and we can adjust course if priorities change. No surprises at the end.

Iterative development with regular demos
Frequent communication & feedback
Value delivered in small increments

Discover

Understand your goals, define scope, and set success criteria together

Build

Develop in short cycles with working increments and regular check-ins

Test

Validate with real data, address edge cases, optimize performance

Refine

Gather feedback, adjust priorities, plan the next iteration

Repeat cycle until complete

We'll agree on cycle length and milestones together based on your project needs. The key is repeating this loop, delivering value incrementally while staying flexible to feedback and changing priorities.

Transparency

You always know what I'm working on and why

Quick Wins

Deliver value early, then iterate and improve

Collaboration

Your input shapes the solution at every step

Live & Active
Free to Use

Featured Client Project

Building cutting-edge AI solutions in collaboration with University of Oxford

Oxford Research GraphRAG AWS

CLARA: Corporate Litigation Research Assistant

An advanced AI research agent we co-created at Oxford, powered by LLMs and hybrid GraphRAG technology. CLARA transforms how researchers access and analyze 1.2M+ litigation-relevant archival pages of documents.

1.2M+
Documents
1000+
Active Users
24/7
Available
End-to-end AWS deployment (ECS, ECR, Lambda, DynamoDB)
Automated CI/CD pipeline with Docker & GitHub Actions
Advanced data pipeline: OCR, entity extraction, embeddings
CLARA
Live Now

What Clients Say

Trusted by businesses and organizations

UCL School of Management UCL School of Management

"It's been a privilege to see Meg's skills evolve over the last 5 years, as she moved from student to practitioner. Data Scientist, AI Researcher are worthy titles but putting aside her leading edge skills, her strength as a highly motivated, 'people centred' collaborator enables her to bring real value to any organisation, team or individual that she works with. I can't recommend her highly enough to any future collaborators."

DA
Ex Programme Director, MSc Business Analytics
UCL School of Management
Oxford Sustainable Law Programme Oxford Sustainable Law Programme

"I highly recommend working with Meghana. Meg has worked with the multidisciplinary research group I lead at Oxford, the Climate Litigation Lab at the Oxford Sustainable Law Programme, for multiple years, and her contributions have been stellar. She is a great team member, personable and professional, brings impressive technical skills, acquires new skills quickly, and brings strategic leadership and direction to projects. Thank you Meg!"

BF
Associate Professor of Climate Litigation
Oxford Sustainable Law Programme

Technologies I Use

Cutting-edge tools and frameworks for optimal results

Python
SQL
Power BI
Tableau
AWS
Azure
Neo4j
Docker
Git
dbt
Spark
Pandas

Ready to Transform Your Data?

Let's discuss how analytics and data insights can drive growth and innovation for your organization

Let's Work Together

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